It's post-fashion-week in London, and I don't quite know where to start. Post-fashion-week always somehow feels post-apocalyptic. I could write thousands more words on this, but I'll keep it short. We are online, after all.
Fashion is changing. Of course, there is nothing groundbreaking about a statement like that. As Oscar Wilde once said, fashion is a form of ugliness so intolerable we have to alter it ever six months. However, these past few seasons, the winds in the fashion industry have changed in ways that neither Wilde nor even Wintour could never have possibly predicted.
The influx of communicative technology into everyday life means that an industry which once was considered inordinately exclusive is now accessible to the masses. Which means that select circle of fashion's elite has been snapped apart, creating an influx of 'self-made' followers of fashion. Of course, the bloggers, camera-whores and dress-ups have always existed, but it was not until now that they had any means to break down the barriers of the industry, i.e. the internet. Fashion war is waging, and the outcome remains unknown. But there are those who have formed their opinions already.
My previous post directed a lukewarm anger at those who were denouncing the so-called
'circus of fashion'. In the nature of a childish tantrum, my rash rage has now subsided, and I am left agreeing with the other. In a fashion. Not entirely. I still believe that dressing outlandishly is perfectly acceptable, and fashion week is a brilliant opportunity to do so.
But I digress. At the core of her argument, Suzy Menkes, High Fashion Priestess of the New York Times, is right. She writes: 'Whether it is the sharp Susie Bubble or the bright Tavi Gevinson,
judging fashion has become all about me: Look at me wearing the dress!
Look at these shoes I have found! Look at me loving this outfit in 15
different images!' Fashion now revolves, at least to the internet generation, entirely around the self.
Because to us, everything is there to be shared. And instantly so.
New pair of shoes? New instagram photo of them. Maybe even add some hashtags #omgshoes. If not clothes or possessions, instagram profiles are littered with selfies. Varieties on the theme of "#brunette", "#girl", "#makeup", – and sometimes even the sinister "#pretty" – these pictures are autobiographical little snippets of the iphotographer's life.
(It seems to me that the #pretty hashtag isn't there because the author thinks they are actually attractive. They are simply looking for the validation of this from the internet, or, perhaps more accurately, through 'likes'.)
Which brings me back to fashion week, and its 'circus' of posers. Let's for a minute imagine that each click of a camera equals a 'like'. So when one supposed fashionista wanders down the cobbled slopes of Somerset House and is snapped fifty times by the surrounding paparazzi, others will look on, envious of the amount of 'likes' their outfit has produced. So competitions begin. They are subtle, but they are there. Because, really, there are few of us that don't want to be validated, and more so in the world of fashion.
First and foremost, I dress for myself. Yes, of course I also enjoy feeling validated by others, and commanding their attention through what I am wearing. This is human nature, and it's understandable. It is human nature to feel the need, as Stephen Fry has said, to be unique, but also the need to be accepted and loved, to be part of a wider community. Which is why it is so petulant when those 30+ year-olds might say, of goths, for instance, that 'they're all trying to be so different...', with a sneering, self-assured smirk, 'But they all end up looking the
same!' in a statement which is essentially a gross oversight of human nature
. To be different, but to be part of a community as well. We are sociable animals, and we need to feel part of something. Fashion is one of the primary ways through which we are able to achieve this.
"If fashion is for everyone, is it fashion?" – Suzy Menkes
I doubt I will ever truly understand what Suzy Menkes meant by that statement. I want to scream 'OF COURSE IT IS! WHY CAN'T FASHION BE FOR EVERYONE?!'
But I repress my tongue and turn the idea over and over in my head. Fashion, I slowly realise, is not for everyone. But of course. As an art form, it is not in fashion's nature to appeal to everyone, and although almost everything we do is touched in some way by fashion, that does not mean that everyone must care about it, lest 'follow' it.
My final word on Menkes is that I understand her. Her articles makes it clear that she craves the exclusivity that fashion offers, and it's a sentiment that I respect:
"Something has been lost in a world where the survival of the gaudiest is
a new kind of dress parade. Perhaps the perfect answer would be to let
the public preening go on out front, while the show moves, stealthily,
to a different and secret venue, with the audience just a group of
dedicated pros — dressed head to toe in black, of course."
My understanding of this is that Menkes wants people to appreciate fashion, to welcome its beauty, to peer it at cautiously with a critical but caring eye. An eye which is currently on the posing and attention and narcissism, which needs to be brought back to the craft, the art, the clothes. On closer inspection, the gap is clear between those who care about fashion, and those who only care about themselves.
Dressing outlandishly doesn't always mean one or the other, and I do think that we should not write off wacky dressers and assume they know nothing of fashion. People dress the way they do for thousands of reasons, and even if it is for attention, this doesn't necessarily mean they aren't a 'dedicated pro'. What better example than
Anna Dello Russo.
A word on fashion bloggers: Those who work hard, and those who truly care about what they are doing, will always float above those who do not. Quality always triumphs eventually, and it would be naive to dismiss a blogger's opinion simply because they do not have an editor's title. We cannot, however, discredit a blogger simply because they are a blogger, neither credit an editor because they are an editor.
These are changing times in murky waters, and predicting the future of fashion is nigh impossible. Lauren Laverne noted in last week's style special Observer Magazine that trends are dead because everything is so instant and accessible through the internet. Which means that thousands of trends are happening all at once, and going in different directions, giving everybody different influences and inspirations through a daily dose of the internet. Which is an amazing thing. And it means that the nature of a trend, 'to go with the flow', is dead, because there is no flow anymore. Just a fluorescent lake of ever-changing colours, thoughts and feelings, just waiting to be tasted.
Be individual but stick together.
Ashley
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